Designed in collaboration with Satoshi Iwamoto, president and developer of Madness, the Madshad is a soft bait that has been proving its worth for many years. This legendary paddle tail soft lure has evolved over the years, using softer materials than when it was first created. These modifications have improved its swimming frequency when combined with lighter jig heads or when animated more gently. The Madshad retains the qualities it has been known for over 10 years for fast fishing with a pull, but opens the door to straight fishing, cranking and slower action. We recommend using it with the Xorus Ultihead Evo jig heads for the perfect combination.