Ultimate Fishing

Ultimate Fishing is a company based in Belle Ile en Mer, in the Morbihan region. We specialize in the design of fishing lure equipment and its distribution to European stores.

Ultra-passionate about lure fishing, we have a particular attraction for the most effective and aesthetically pleasing products. This quest for perfection has led us to partner with companies (mostly Japanese) that are experts in creating fishing equipment. Some of these brands are major players in the global market, while others stem from small artisanal activities, but all share the common ambition of offering fully developed products that meet the expectations of the most technical and dedicated anglers.

Our teams maintain close contact with the engineers and developers of our main suppliers, and we regularly have the pleasure of co-creating with them products or ranges of fishing equipment specifically designed for the European market.

Ultimate Fishing and the Extended Producer Responsibility (EPR)

As part of the Anti-Waste Law for a Circular Economy (Loi Agec) and Extended Producer Responsibility, Ultimate Fishing contributes an eco-participation to the eco-labels Ecologic (for Sports and Leisure Articles) and Citeo (for catalogs and packaging) aimed at promoting the recycling and reuse of products sold by all actors in these sectors.

In accordance with the law, Ultimate Fishing fulfills its Extended Producer Responsibility obligations and is registered with the French Agency for Ecological Transition (ADEME) under the identifier 7269: FR232829_03DXDI.